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Research papers

A global method, a local approach

This paper aims to demonstrate that by looking at the particularly Japanese factors influencing the focus group dynamic and circumstances, the Japanese focus group can become a more useful and even stimulating methodology.This paper will argue that...

Catalogue: Asia Pacific 2008
Author: Drago Djourov
Company: Flamingo
April 9, 2008
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Citation

Djourov, D. (2008a, April 09). A global method, a local approach. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-global-method-a-local-approach